BED BOUTIQUE GALLERY
Furnitureland South has recently developed a gallery dedicated solely to bedroom lifestyle in the home. The Bed Boutique Gallery is meant to be an immersive experience that exudes relaxation, luxury, and sophistication. I worked closely with the Merchandising team to create a brand identity that would visually represent this experience for the customer. I was inspired by the rich textures of bedding linens and embroidery paired with the high-end sleekness of five-star hotels and spas.
bada re-brand
Burlington Academy of Dance & Arts is a small but well-established dance studio. Having been around for 30 years, the owners hired me to create an updated brand that remained true to their roots. The icon that I created is gender neutral in order to create a brand that represents all of BADA's dancers, male and female alike. It is also a fresh take on the original logo that still hangs above the doors of the studio today. I created an informal logo in addition to the formal logo in order to provide a comprehensive brand identity with endless options.
HOME ENTERTAINMENT
I was asked to create a logo for Furnitureland South's new Home Entertainment gallery. This gallery includes any product meant to bring families together within the home. These categories include Home Theatre seating, game tables, TV Consoles, and wet bars. I was inspired by modern technology and the icon of the well-known "play" button. After creating the logo, I was able to conceptualize how it would be displayed within the gallery.
youth gallery
I assisted the Merchandising team in creating a comprehensive brand identity for Furnitureland South's Youth Gallery. This is a furniture gallery that has bedroom furniture for all ages, from newborn to pre-teens. In an effort to appeal to a wide variety of age groups I created a light-hearted and imaginative experience for the younger shoppers through the use of playful handlettering and child-like doodles. These features begin at the entrance and continue as you make your way through the rest of the Youth Gallery.
PROMOTIONAL BRANDS
I have created a variety of branding materials for both in-store and online promotions that are being marketed by Furnitureland South. These can run for an extensive period of time on multiple platforms, or they can be smaller promotions only available for a limited time in-store.